This group is a great way to network with potential full-time, part-time and cooperative education employers. Marketing < Northeastern University Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. (4 Hours). (3 Hours). Free Speech: Law and Practice. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. MKTG6280. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. )Stephen, A. T., Yakov BartStukent2017. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Go Far NSU is where success begins. (4 Hours). Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Focuses on the Internet and the World Wide Web. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. COMM1231. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. COMM6605. * * * * * * Behrakis Health Sciences Center . Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. 360 Huntington Ave., Boston, Massachusetts 02115 Gaining Insights from Consumer Data. Beyond Television. Emphasizes ethical considerations involving security, privacy, and fairness. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Introduces the substantive and procedural aspects of marketing strategy and customer markets. Offers students an opportunity to develop and implement a concept test. Boston, MA 02115. Principles of Organizational Communication. MKTG4720. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. (3 Hours). Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Independent Study. COMM3320. Integrated Marketing Communications - Medill - Northwestern University The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Home | Northeastern Illinois University D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. (4 Hours). (4 Hours). Offers independent work under the direction of members of the department on chosen topics. Media Relations Victor Balta [email protected] 206-543-2580. Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Offers an advanced course in defining and managing an organizations product-market strategy. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Communication and Inclusion. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. A marketing plan project is used to enable students to apply their understanding about the marketing process. COMM6304. (4 Hours). It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Class Schedule: Monday-Friday. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Marketing Research. MKTG4508. Protect The Pack Placing Our Experts In Premier Media Outlets. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. Youth and Communication Technology. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. COMM3307. Driving Marketing Performance: Measure, Analyze, Profit. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. May be repeated without limit. (4 Hours). Full-Time MBA Program - D'Amore-McKim School of Business Offers analytic insight on methods people use to communicate different types of social action through body language. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Emphasizes the production and successful interaction with electronic and traditional supportive media. Offers a special topics course in communication studies. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Further internship details are available in the department office. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. May be repeated without limit. (4 Hours). (4 Hours). MKTG4120. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . Northeastern University. (4 Hours). D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Communication and Privacy. Principles of Argumentation. Associate Dean for Administration and Finance. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Rhetoric and Propaganda. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. (3 Hours). Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Faculty & Staff - Northeastern CAMD COMM4755. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. (4 Hours). Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Programs | PhD Graduate Education at Northeastern University Marketing Technology Management. The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. Focuses on ethical principles, issues, and dilemmas in communication. Exercises skills of project management, teamwork, and client relationship management. Northeastern University - A University Like No Other Ethical issues in persuasion are addressed throughout the course. MKTG2301. Expects students to produce a major paper suitable for publication. College Leadership | Northeastern University College of Professional 360 Huntington Ave., Boston, Massachusetts 02115 Attribute(s): NUpath Analyzing/Using Data, COMM2303. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. MKTG6226. Academic Programs at D'Amore-McKim School of Business (1-4 Hours). Includes the use of microphones, headphones, and recording equipment while in our audio lab. Marketing and Selling Innovation. (4 Hours), COMM6608. Further information about the Independent Studies Program can be obtained from concentration coordinators. (1 Hour). Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. Producing for the Entertainment Industry. COMM1120. Global and Intercultural Communication. COMM2350. Faculty at Husky Communication | Northeastern University Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. (4 Hours). Northeastern University is a private institution that was founded in 1898. Speak with your advisor to determine a plan that works for you. (4 Hours). COMM3304 and WMNS3304 are cross-listed. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Communication Studies | Communication Studies at Northeastern Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. Offers students an opportunity to develop their own media products to put their learning into real-world context. COMM2700. Environmental Issues, Communication, and the Media. Sex and Interpersonal Communication. Great Speakers and Speeches. Personalize your path. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. (4 Hours). Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. (4 Hours). Home - Brand Center General questions . Emergency Information COMM2912. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Understanding the Platform Economy. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. Communication and Storytelling. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Undergraduate Research Practicum in Marketing. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. (4 Hours). (1-4 Hours), COMM4994. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. (4 Hours). Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Contact - Northeastern University External Affairs COMM2725. MKTG6234. Covers both the business and the technical aspects of being a voice talent. MKTG6286. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. (4 Hours). Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Office of Communications & Marketing - Northeastern State University Northeastern University (4 Hours). Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. MKTG6210. Business Administration and Communication Studies, BS (2 Hours). Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Content is adapted by the faculty depending on the location of the class. (4 Hours). Northeastern University - Profile, Rankings and Data | US News Best (4 Hours). Communication and Gender. Offers a broad overview of marketing technology applications across multiple industries and touchpoints. (4 Hours). For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. COMM3501. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Opens New Window