The company highlights this by using vibrant colors in its advertisement to compliment the car's eye-popping design. Now, compare that image to the image of the Ford F-150 below. Nike has classified their target customers mainly into three product groups, men’s products, women’s products and kid’s products. Nike offers their customers a huge variety of shoes type and colors, and they mainly focus on a lifestyle, running or training shoes. Nike understands that these customers value the athletic confidence they experience when wearing Nike products. For men’s products, they have twelve different categories for shoes that consist of lifestyle, running, gym & training, football, American football, basketball, tennis, golf, crickets, baseball & softball, skateboarding, and athletics. We're committed to your privacy. How can you ensure the leads that your passing to your sales team are a good fit for your business? Written by Clint Fontanella Highly social customers would expect mobile phones to be durable, technol… The F-150 is a work truck designed for people who need a powerful, durable vehicle. Are you interested in getting a customized paper? As customers get older, what they need from their cell phone changes. ... One brand that tried this was Nike with their “Nothing Beats A Londoner” video. Benefit-segmentatie betekenis & definitie. We can see this play out in the two advertisements below. This type of segmentation may be used in clothing, appliance, consumer, cosmetic, and several other industries. Attention! Nike Focuses on Selling the "Emotional Benefits" of their Product 10. Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender, occupation, and generation. Nike offers a wide range of products to a variety of target audiences. Theresult of the 2001 census shows that older people (people aged 60 and over)outnumbered children (below the age of 16) by about half a million, with certainparts of the country � notably Scotland � actually experienci… Free and premium plans, Content management system software. The video does a great job of addressing football fans in London by including key landmarks, local football stars, and general life in London. Ford recognizes that people who are interested in this car will value its style in addition to its performance and price. Segmentation Criteria For Nike. Nike also does notice that to satisfy the majority of people they need to improve on their products. The phone comes with two cameras and lets the user draw on images using the included stylist. Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. Behavioristic variable • The “Athletic Feel” • Utility Based: basketball, cricket, football, outdoor, baseball, tennis, track and field • Style based: cleats and spiked, court sandals and flip flops, pegasus, boots • Technology based: Nike free, Nike Shox, Air Max, Lunarlon That's because your marketing campaigns will attract customers who are better suited for your product or service. Company's products strive to meet elite athletes' as well as professional and casual performers' needs. It has major markets in USA, A sia -pacific Europe, Africa but it has BenefitsBenefits segmentation is considered the underlying factor where every purchase satisfies a need. The Ford Fusion is a practical, four-door sedan that's described as "sophisticated" and "cool." For example, during winter Nike produce sneakers and clothing that can keep out the cold unlike in Singapore which only has one season, summer. Nike’s mission is to do their best to expand human potential, and they are trying to achieve a positive impact on their customers in the various communities. Remember: This is just a sample from a fellow student. Nike ranks second with consumers ages 45 to 65, third with consumers ages 25 to 44 and fifth with consumers ages 18 to 24. Moreover, people in the society are achieving healthy lifestyle, they start to exercise more and eat healthy, people tend to jog or do sports nowadays. The Nike Moon shoes did this, but only because the customer was beginning to understand jogging and its benefits for their health. Free and premium plans, Customer service software. (App. Nike improved their products over the years by making their products more comfortable and lighter which enables consumers to wear their products for a longer period without having to feel soreness on their feet. Since these people need your business the most, your sales team should have an easier time closing deals. That's incredibly important for people who follow series like Game of Thrones, where it's vital to watch the episode as soon as it airs. who effective form 38% of our database. Greater China revenues grew 19.4% year-over-year to $1.4 billion in 1H15. GradesFixer. Benefits offering range from,• Utility Based –Basketball; Cricket; Football; Outdoor; Baseball; Tennis; Track & Field• Style Based –Cleats & Spikes; Court Sandals & Flip-Flops; Pegasus; Boots• … Older, what they need to improve on their products Ford F-150 below media from 1995 through 2012 product.... With benefit segmentation to serve its target customers all over the last few years the customer was to... Products to a variety of target audiences: hosts and guests to attract hosts in New York City is their. Has become one of the most fundamental products of modern technology if you 're a of! Is that they provide their customers variety of products that suits their interest and their... 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